TikTok Creators in Crisis: Is the Culture of the ‘Perfect App’ About to Disappear?

”TikTok is evolving into a platform where people of all races and genders and backgrounds can simply be themselves,“ eMarketer analyst Debra Williamson says

James Henry was on TikTok before the platform even donned that name. The 26-year-old is a veteran, using the platform since the days of Music.ly — before TikTok’s Chinese parent company ByteDance bought it and merged the two.

Henry has seen TikTok evolve from a virtually unknown lip-syncing platform populated by Gen Z-ers to one of the most talked about and curious social media platforms around. Now, the app that caught the ire of Donald Trump and his administration is being thrust into a new age, one full of uncertainty, after ByteDance has agreed to sell TikTok’s U.S. operations (devoid of its all important algorithm) to Oracle.

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Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams