Just because you don’t want to “swipe right” on old people doesn’t mean Tinder can charge them more for using its app.
A California appellate court has ruled the dating platform made an “arbitrary, class-based generalization” by charging users older than 30 more for its “Tinder Plus” service. Users under 30 are charged between $9.99-$14.99 a month, while “geezers” have to pay $19.99 a month for the upgrade, which comes with perks like unlimited swiping and the ability to change your swiping location — if you’re looking to setup a holiday hookup in Cabo, for instance.
The lawsuit was initially filed by Tinder user Allan Candelore in 2015, accusing Tinder of violating age discrimination laws. He cited the Unfair Competition Law and the 1959 Unruh Act, which “secures equal access to public accommodations and prohibits discrimination by business establishments.”
Tinder argued younger users have less disposable income, and needed a “lower price to pull the trigger.” A lower court initially sided with Tinder, but Judge Brian Currey ruled in favor of Candelore earlier this week. Some older users “will not fit the mold” of having more money to spend, Currey said. He even made a Tinder joke when issuing his ruling:
“We conclude the discriminatory pricing model, as alleged, violates the Unruh Act and the UCL to the extent it employs an arbitrary, class-based, generalization about older users’ incomes as a basis for charging them more than younger users. Because nothing in the complaint suggests there is a strong public policy that justifies the alleged discriminatory pricing, the trial court erred in sustaining the demurrer. Accordingly, we swipe left, and reverse.”
Good one, your honor.