NBC’s “Today Show” had its biggest weekly victory over “Good Morning America” in the advertising-coveted 25-54 demo since February in 2014, when NBC broadcasted the Sochi Olympics.
“Today” attracted 1.793 million demo viewers versus the 1.765 million “GMA” pulled in, which amounts to a 28,000 viewer victory. “GMA,” however, was still on top in total viewers, luring 5.08 million million viewers, compared to the 4.8 million who tuned into “Today.”
It was the NBC morning show’s first weekly victory in the demo since Christmas week of 2014. Up until this victory, the NBC morning show had been winning in the demo on certain days.
Even with the victory for NBC, GMA has won 29 of 31 weeks overall this season in the demo. The week’s victory is a good momentum builder for the flagship NBC broadcast, who’s been battling to retake the morning show ratings crown since it lost it to ABC in 2012.
Although much of the attention has been on the evening–and ongoing drama surrounding suspended NBC Nightly News anchor Brian Williams — the morning show is actually the most profitable franchise for NBC.
New NBC News chairman Andy Lack is certainly focusing on Williams as priority number one, but will also work on ways to help lift “Today” back to number one.