‘Today’ Tops Royal Wedding Week Outright for First Viewer Win Since Winter Olympics

ABC’s “Good Morning America” usually claims the largest overall audience in the morning show wars

Last Updated: May 22, 2018 @ 1:55 PM

“Today” show viewers fell in love with all of that Royal Wedding coverage last week, when the morning news and talk series won the 7 a.m to 9 a.m. hours outright for the first time since NBC’s Winter Olympics from PyeongChang, South Korea.

While “Today” generally tops the key adults 25-54 news demographic, ABC’s “Good Morning America” (“GMA”) tends to draw the largest overall audience. That latter typical Nielsen ranking was not the case last week, however, we’re just learning this morning.

“Today” averaged 4.149 million total viewers from Monday, May 14 through Friday, May 18, just barely edging the “GMA” average of 4.147 million. Yeah, that’s close — the difference represents a mere 2,012 total viewers per day, to be exact.

The gap in the main demo (1.18 million viewers 25-54 vs. 1.03 million) was a lot wider, with NBC ultimately claiming a 177,000 viewer advantage among adults of that age range.

Both NBC and ABC drowned out their CBS News competition, as per usual. “CBS This Morning” had 3.312 million total viewers on average last with, with 730,000 of them coming from the key demo. You guys should have done more on Meghan Markle’s dress, we guess.

NBC and its “Today” show also won on Saturday, the morning of Prince Harry and the “Suits” actress’s actual Royal Wedding.