A misprinted version of the movie poster for Tom Holland’s upcoming heist film “Cherry” got absolutely squished on Twitter over design elements that have been dubbed “appalling bad” — including the fact that the title looks like it could be “Cherk.”
Variety, which printed the poster as part of an Oscar-season awards campaign, quickly issued an apology for what it called a “digital misprint” that “is not up to our standards.”
But the Twitterverse was absolutely baffled by the original, which featured a rather serious-looking portrait of Holland completely in bright red, with a garbled version of the title and a call to consider the film for Best Picture.
“This is an appallingly bad poster, good lord,” SlashFilm writer Chris Evangelista wrote on Wednesday. “Why isn’t the title centered? Why is the title apparently CHERRKK? What is happening?”
He joked: “Tom Holland IS Larry Cherkk in CHERKK. ‘You’re out of control, Cherkk!! Get out of my office!’”
The tweet quickly blew up, with other users sounding off in the comments.
“Is it a gritty CLERKS sequel?” one user joked.
Another posted a picture of Elon Musk holding his oddly named child and quipped, “We shall name him CHERIXK.”
One clever person went so far as to try to figure out what happened to the letter “y” in the poster’s title “Cherry,” but to no avail.
According to a fan account dedicated to the film, the “For Your Consideration” poster was designed for this week’s print edition of Variety. The account also posted a version of the poster without chunks taken out of the title.
The crime drama premieres on Feb. 26, 2021 — just before the cutoff for this year’s Oscars.
See the full poster and more tweets below.
Variety apologizes for our mistake in the digital misprint of the ad for the film “Cherry.” This is not up to our standards. Here is the corrected version of the ad pic.twitter.com/yRr1uEfMNo
— Variety (@Variety) December 23, 2020
so I filled in the gaps but still not sure why there's no Y pic.twitter.com/xGpCstgv3a
— Michael Knepprath (@mknepprath) December 23, 2020
?? | December 23rd, 2020
Apple TV has created a “For Your Consideration” Cherry ad for the print edition of today's Variety. pic.twitter.com/dXe8O6Y2uc— CHERRY UPDATES (@cherrysupdates) December 23, 2020
?? | Here's the poster with normal font! pic.twitter.com/T5w7ytAwno
— CHERRY UPDATES (@cherrysupdates) December 23, 2020
Me when im watching Cherk and i see Cherk pic.twitter.com/SsmcytNPyb
— ????? (@Devon_OnEarth) December 23, 2020
At least this person finally got a job making movie posters. pic.twitter.com/TqGMD0loav
— James Frye (@JamesFrye) December 23, 2020
can't stop laughing that nobody in the comments can even figure out the title lmao
— Mon Oncle Bébé Billy (@sexyfacts4u) December 23, 2020
is this movie called:
a) oherb
b) cherr
c) cherb
d) none of the above— keith ? (@keethulhu) December 23, 2020
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