‘Tough as Nails’ Debut Isn’t Soft, but CBS Can’t Break Away From Univision in Key Demo Ratings

And NBC edges CBS in total viewers

| July 9, 2020 @ 8:31 AM Last Updated: July 9, 2020 @ 8:55 AM
Tough as Nails

CBS

The debut of CBS’ “Tough as Nails” faced its stiffest competition from Univision’s telenovelas on Wednesday. The result was a primetime ratings tie between the two networks.

CBS and Univision tied for first in ratings, both with a 0.5 rating/3 share in the advertiser-coveted 18-49 demographic. CBS was second in total viewers with an average of 3.52 million, according to preliminary numbers. Univision was fourth in total viewers with 1.7 million.

For CBS, “Tough as Nails” from 8 p.m. to 10 p.m. averaged a 0.6/4 and 4.1 million viewers. A rerun followed.

Also Read: Univision Telenovelas Tie NBC Repeats Atop Low-Rated Tuesday

NBC and Fox tied for third in ratings, both with a 0.4. Fox had a 3 share, NBC got a 2. NBC was first in total viewers with 3.54 million, Fox was fifth with 1.5 million.

NBC aired all repeats on Wednesday.

For Fox, following a rerun, an original episode of “Ultimate Tag” at 9 had a 0.5/3 and 1.5 million viewers.

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ABC and Telemundo tied for fifth in ratings, both with a 0.3/2. ABC was third in total viewers with 1.8 million, Telemundo was sixth with 872,000.

For ABC, following reruns, an original episode of “Marvel’s Agents of SHIELD” at 10 received a 0.3/2 and 1.4 million viewers.

The CW was seventh in ratings with a 0.1/1 and in viewers with 546,000. “The 100” at 8 had a 0.1/1 and 686,000 viewers. “Bulletproof” at 9 got a 0.1/1 and 407,000 viewers.

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“Emergence” emerges on the wrong Wrap list

For a TV show, the only thing more important than having solid Nielsen ratings, is staying on the air. One generally goes hand in hand with the other, but as we find out each spring, that's not always the case.

Scroll through the TheWrap's gallery to see the 10 highest-rated scripted TV shows of the 2019-2020 season that have been canceled or came to a plotted conclusion at Fox, ABC, CBS, and NBC. All ratings in this story come from Nielsen's "most current" data, which includes a week's worth of delayed viewing where available. Lowest-rated is first, highest-rated last, and, yes, there are ties. Readers can see the complete list of all the broadcast TV shows that have been renewed, canceled and ordered here.

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