Ratings: ‘The Toy Box’ Again Sets ABC Up for Failure

Disney broadcaster isn’t even competitive in key demo

The Toy box

It’s time to put “The Toy Box” away in the attic, ABC.

The “Shark Tank”-for-kids series again let the Disney broadcaster down, losing badly to its Big 4 competition at 7 p.m. “America’s Funniest Home Videos” and two hours of actual “Shark Tank” didn’t exactly light the world on fire, either.

NBC comfortably won Sunday in the key 18-49 demographic, though CBS is currently averaging more overall viewers. The below Nielsen numbers are subject to some adjustment for both networks, however, due to the nature of live sports.

NBC was first in ratings with a 3.6 rating/12 share in the advertiser-coveted 18-49 demographic and second in total viewers with an average of 10.7 million, according to preliminary numbers. Those numbers aren’t that impressive for a pregame show and primetime football, but they (mostly) did the trick on Sunday.

CBS was second in ratings with a 1.9/6 and first in viewers with 10.9 million. Following an NFL afternoon football overrun, “60 Minutes” at 7:30 put up a 2.4 and 14.5 million viewers. At 8:30, “Wisdom of the Crowd” had a 1.1 and 8 million viewers. “NCIS: Los Angeles” at 9:30 got a 0.9 and 7.8 million viewers. At 10:30, “Madam Secretary” received a 0.7 and 5.7 million viewers.

Fox was third in ratings with a 1.2/4 and fourth in viewers with 3 million. Following a rerun, “Bob’s Burgers” at 7:30 had a 1.6/5 and 3.8 million viewers. At 8, “The Simpsons” got a 1.3/4 and 2.9 million viewers. “Ghosted” at 8:30 received a 1.0/3 and 2.5 million viewers. “Family Guy” at 9 landed the same rating/share, but dipped to 2.3 million viewers. At 9:30, “The Last Man on Earth” managed a 0.8/3 and 1.9 million viewers.

ABC was fourth in ratings with a 0.7/3 and third in viewers with 3.6 million. “The Toy Box” at 7 settled for a 0.4/1 and 2.4 million viewers. At 8, “America’s Funniest Home Videos” had a 0.9/3 and 4.4 million viewers. At 9, the first hour of “Shark Tank” got a 0.9/3 and 4 million viewers. Hour 2 slipped to a 0.7/3 and 3.3 million viewers.

Univision and Telemundo tied for fifth in ratings, both with a 0.5/2. Univision was fifth in total viewers with 1.7 million, Telemundo was sixth with 1.2 million.

The CW does not nationally program Sunday nights.