Amazon knows what it has in “Transparent”: Already a twice Golden Globe-winning comedy, and now possibly the best piece of marketing material to sell its Prime membership on.
Ignoring the short-term implications and focusing on the longer-term opportunity, the online retailer is making all 10 episodes of “Transparent” free for 24 hours starting on Saturday — so cancel any weekend plans.
The company is also offering Amazon Prime for $72, it tweeted out on Thursday morning.
In its first run, the online show took home the Golden Globes trophy for Best Television Series – Comedy or Musical, while Tambor won Best Performance by an Actor in a Television Series – Comedy or Musical.
Here is the Twitter announcement:
— Transparent (@transparent_tv) January 22, 2015