How Tubi Appeals to Multiple Generations in a Crowded Streaming Space – Without Original Content

“You might say there’s 10% of the content out there that is premium … but what about the rest?” Tubi Chief Content Officer Adam Lewinson says

With over 12,000 titles available on its platform (nearly double that of Netflix), Tubi is one of the largest and more popular ad-supported video streaming services on the market. But nearly five years since it launched, the company will soon face the most saturated streaming market to date.

Over the next two years, Apple, Disney, WarnerMedia, Quibi, NBC and a host of other companies are expected to launch their own OTT services — a move that will deplete consumer attention that’s already divided by the likes of Netflix, Hulu and Amazon Prime.

Not only will Tubi be challenged by the big-budget streamers from deep-pocketed corporations, but the ad-supported player will also be at the mercy of shifting viewing habits, such as the increase of consumers that use mobile for their main means of entertainment consumption.

We caught up with Adam Lewinson, Tubi’s chief content officer, to discuss the company’s strategy for sticking out in a sea of streamers and his view on the rise in mobile use. Lewinson also touches on why Tubi won’t be getting into the original content business any time soon.

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