How Tubi Appeals to Multiple Generations in a Crowded Streaming Space – Without Original Content

”You might say there’s 10% of the content out there that is premium … but what about the rest?“ Tubi Chief Content Officer Adam Lewinson says

With over 12,000 titles available on its platform (nearly double that of Netflix), Tubi is one of the largest and more popular ad-supported video streaming services on the market. But nearly five years since it launched, the company will soon face the most saturated streaming market to date.

Over the next two years, Apple, Disney, WarnerMedia, Quibi, NBC and a host of other companies are expected to launch their own OTT services — a move that will deplete consumer attention that’s already divided by the likes of Netflix, Hulu and Amazon Prime.

Become a member to read more.