Tubi Expands to Australia, Aims to Be Ad-Supported ‘Complement’ to Netflix

“The idea the average consumer will subscribe to Netflix, Amazon, Disney+, Hulu, HBO, ESPN+, Showtime, Starz and Discovery — that is ludicrous,” CEO Farhad Massoudi says

Ad-supported television isn’t dying at the hands of Netflix and Hulu. It’s just evolving.

That’s what Tubi CEO Farhad Massoudi keeps in mind as he runs the streaming business that launched in 2014, and now has the largest free streaming library around, with 15,000 movies and TV shows on its service in the U.S and Canada.

The free, ad-supported platform currently features critically acclaimed movies like “American History X,” “Dances With Wolves,” and “Hustle & Flow,” alongside well-known shows like “Kitchen Nightmares.”

On Wednesday, Tubi announced plans to expand beyond North America — where it recently surpassed 20 million users — with the service launching in Australia on Sept. 1. More than 7,000 titles will be available down under at first, including “3:10 to Yuma” and “The Blair Witch Project,” while other movies like “Dirty Dancing” will hit the service in the coming months.

“Our mission,” Massoudi told TheWrap, “is to make more premium content available to millions of customers across the globe.”

To Massoudi, the streaming revolution doesn’t have to cost customers an arm and…

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44