Commercial-free Netflix, which recently reached 100 million subscribers around the world, can legitimately claim to be the future of TV. Or maybe it’s ad-free Amazon Prime. Or Hulu’s new live TV service, which comes with access to its ad-lite on-demand product. But does the future of TV include old-fashioned commercial breaks, after all?
Tubi TV CEO Farhad Massoudi thinks so. His streaming service, Tubi TV, raised $20 million in new funding last month as it looks to expand its ad-supported, on-demand business. And while companies like Hulu, Google’s YouTube and AT&T’s DirecTV have recently launched streamlined (and relatively affordable) live internet TV services, Massoudi thinks live is overrated for almost everything that’s not sports and news — and subscriptions are overpriced.
“The average customer — especially the millennials — they don’t want live TV except for a few categories,” he told TheWrap. “Live sports makes a lot of sense. I question frankly some of these live-TV [streaming] packages that aren’t sports-centric.”
And by eschewing the subscription model, Massoudi said Tubi TV is able to cater to budget-conscious consumers who he says aren’t inclined to sign up for the incremental, a la carte subscriptions required to build out a robust streaming experience. Instead, Tubi TV is essentially bringing the traditional, terrestrial free-to-air model to internet TV.
“Where we’re different from the video on demand sites is we’re focused on average America that doesn’t want to pay more for TV,” Massoudi told TheWrap. “They’re heavy TV viewers and they are very cost-conscious. They may have one — or none — subscription service.”
Part of Massoudi’s theory is that younger viewers, who are used to YouTube’s pre-roll ads, may not be as averse to commercials they can’t fast-forward through as their DVR-loving parents. Also, they may not have the type of disposable income to where dropping another few dollars a month on an additional subscription service is a real issue.
Where Netflix charges $10 a month for access to its suite of content, which includes popular cable series from around the world, films from major studios like Disney and original series like “House of Cards,” Tubi TV is completely ad-supported. Its content partners, who include MGM, Paramount, Lionsgate and others, give the service a library of 50,000 TV and film titles, available to watch on a rotating basis. Tubi TV also includes offerings from some increasingly popular niche areas, such as Korean drama.
And those titles, many of which are somewhat older movies and shows but remain eminently watchable, like “Gladiator,” come significantly cheaper than producing original content. Netflix is shelling out an estimated $6 billion on programming in 2017.
“Unlike the subscription services who focus most of their budget on a few shiny TV shows that they can dangle in front of customer and get them to submit to a monthly subscription, we have instead focused on building a vast library that’s second only to Netflix in size,” Massoudi said.
Massoudi said it hasn’t been hard to find companies to fill Tubi TV’s commercial slots, as many of them are looking to reach a younger generation of viewers who simply aren’t tuning into linear TV anymore.
“What we have done is we essentially offer advertisers a TV commercial-like experience, but we reach an audience that’s no longer watching TV commercials.”
Massoudi said advertising on Tubi TV also comes without some of the risk of other places to reach cord-cutters like YouTube, where popular creators can become brand liabilities with one stupid tweet or video. And so as not to alienate viewers who might be getting used to a video experience with fewer interruptions, Tubi TV has about four to five minutes of commercials per 30 minutes of content, which is less than traditional TV.
“We’re very much brand-safe, unlike some of the other players out there that have dealt lately with quality of content,” he said. “We only deal with TV shows and movies.”
Massoudi said that library helped Tubi TV grow its monthly active users nine-fold over the course of last year, with virtually no marketing — although the company is not yet profitable. He said some of Tubi TV’s new funding will go toward establishing a marketing budget to further get the word out about the service. But will Tubi TV follow suit with its streaming brethren like Netflix, Amazon and Hulu and start developing originals? Don’t count on it.
“We have a very contrarian view of focusing on a library of content and building an audience around it,” Massoudi said.
26 Streaming TV Shows You Can Binge in a Weekend (Photos)
Labor Day is a great time to hang out with friends and family and do some grilling. It's also a great time to stay in, watch TV, and do absolutely nothing else. Thanks to streaming services like Netflix, HBO Go, Hulu and Amazon Prime, there are a ton of great shows you can stream while you're avoiding sunlight. Here are 26 that you'll be able to wrap up before heading back to work next week.
"Altered Carbon" (Netflix)
A gritty sci-fi murder mystery, "Altered Carbon" takes place in the distant future, where consciousness can be downloaded and people can switch bodies to live forever -- if they can afford it. Action-packed and twisty, "Altered Carbon" is a great 10-episode mystery to work through on your days off.
Netflix
"The Marvelous Mrs. Maisel" (Amazon Prime)
Amazon's period comedy about a housewife turned stand-up comedian took home Golden Globes this year for best comedy TV series and best actress in a comedy series for star Rachel Brosnahan. The funny, expertly cast comedy with eight hour-long episodes to keep you busy for a couple days.
Netflix
"Lost in Space" (Netflix)
Netflix rebooted the 1960s sci-fi TV show "Lost in Space," creating a more modern version of the Robinson family that feels grounded, while still "out there" in a similar way as the original. Parker Posey is also a standout as the slimy Dr. Smith in the 10-episode first season.
Netflix
"The Runaways" (Hulu)
The first Marvel show to make it to Hulu is a refreshing change from the Netflix takes. It follows a group of teenagers as they realize not only that they're special, but that their conspiratorial parents are not to be trusted. At 10 episodes, it's a quick watch and an interesting take on superhero TV shows.
Hulu
"Jack Ryan" (Amazon Prime)
Amazon gives a new look at Tom Clancy's many-storied spy, with John Krasinski taking on the role of the CIA analyst who quickly finds himself trying to take down terrorists. The eight-episode season is a relatively quick watch but has plenty of action and intrigue to keep viewers engaged.
Netflix
"Wormwood" (Netflix)
Directed by legendary documentarian Errol Morris, the hybrid docu-drama miniseries "Wormwood" digs into the story of a man's death, reportedly as part of a CIA experiment in the 1950s. But as files are declassified and more information comes to light, "Wormwood" tells the story of a possible Cold War conspiracy, reenacted by some top Hollywood talent. If you're looking for a new true crime obsession, the six-part miniseries is perfect.
Netflix
"Future Man" (Hulu)
A guy who finds himself recruited by soldiers from the future to fight genetically enhanced bad guys in "Future Man," because he's awesome at a video game. Turns out, he's not especially good at anything else. Riffing on classics like "Back to the Future," "Future Man" is pretty funny, and pretty smart, too. And with one season out, it's easy to work through in a couple of lazy days.
Hulu
"Dark" (Netflix)
It's easy to get lost in the mystery of "Dark," which centers on a small German town where children keep going missing. Before long, it becomes clear there' sci-fi spookiness afoot, as events start to mirror similar ones that happened 33 years ago. With the first season available, "Dark" is a quick watch that will keep you glued to your seat.
Netflix
"The Orville" (Hulu)
The first season of "The Orville" is all available on Hulu, and anybody itching for a return to old-school "Star Trek" should give it a shot. The show is basically what would happen if regular people served on the U.S.S. Enterprise -- a humorous and accessible take on the "Star Trek" formula, but which still gets what made those series so endearing.
Fox
"The Punisher" (Netflix)
The latest of the Marvel Netflix series follows a former marine who takes down criminals -- and finds himself unwittingly at the center of a conspiracy. "The Punisher" might be the best of the Marvel series so far, balancing the Punisher taking down bad guys and dealing with his own personal demons.
Netflix
“The Night Of” (HBO Go, HBO Now)
HBO’s short miniseries starts with an accusation and a murder, and spirals from there. Naz is a Muslim kid arrested for a murder he can’t remember if he committed, and even before his trial, the situation ripples out to affect everyone even remotely related to him or the crime. It’s a dark and dramatic look into the criminal justice system that goes beyond the usual police procedural.
HBO
“The People vs. O.J. Simpson: American Crime Story” (Netflix)
Looking back into the American zeitgeist of 1994, FX’s drama adaptation of the trial of the century is an enthralling 10 episodes. It’s brilliantly cast and captures the moment, with all its bizarre and upsetting ins and outs, extremely well.
Netflix
“The OA” (Netflix)
Diving deep into the "strange and mysterious serialized show" category is "The OA," about a kidnapped blind woman who returns to her hometown with the ability to see. The series gets even weirder after that, constantly posing mysterious questions about the woman's powers and her kidnapping. The strangeness only escalates, so binge now for a mystery to solve ahead of the show's second season.
Netflix
"Castle Rock" (Hulu)
Part adaptation, part original story, "Castle Rock" takes place in the spooky town that's the setting for many of Stephen King's spookiest stories. "Castle Rock" is still airing new episodes weekly in the first season of the anthology series, but there are enough to make what's available a binge-worthy proposition.
“Black Mirror” (Netflix)
There are actually four seasons' worth of episodes of “Black Mirror” available on Netflix, but at only six episodes each, the series is just contained enough that you can get through the whole thing in a couple of days. It’s worth it, too, as “Black Mirror” puts a “Twilight Zone” twist on modern technology and human relationships.
Netflix
“The Jinx” (HBO Go and HBO Now)
The story of Robert Durst is a strange one, filled with disappearances, murder, dismemberment, and bad disguises. The six-episode documentary miniseries goes through the story of Durst's early life and the disappearance of his wife, through two other deaths, and ends with a possible bombshell break in the case. It's the kind of binge watch material that's hard to pull away from.
HBO
“The Fall” (Netflix)
This British police procedural about a detective hunting a serial killer stars Gillian Anderson of “X-Files” fame and Jamie Dornan of “Fifty Shades of Grey.” Though it covers three total seasons, the shorter series of BBC shows means the grand total is just 17 episodes.
Netflix
“Band of Brothers” (HBO Go and HBO Now)
Steven Spielberg and Tom Hanks produced this drama that follows the 101st Airborne through the European Theater in World War II. Intense, personal and powerful, the 10-part series tells the story of the war in a way that few other movies or series have captured.
HBO
“Making a Murderer” (Netflix)
This intensive documentary series covers the story of Steven Avery, who was exonerated of a rape accusation before being arrested for murder. The documentary covers the sorted story of the crime, the investigation, and the prosecution over 10 episodes, raising plenty of questions about whether Avery is guilty along the way.
Netflix
“Crazy Head” (Netflix)
British horror-comedy “Crazy Head” is about two women who can see demons. At first they think they’re crazy — but then they realize the demons are real. Over six episodes, Amy and Raquel battle the forces of evil, making it a funny experience that’s easy to knock out in a hurry.
Netflix
“11.22.63” (Hulu)
Adapting Stephen King’s novel of the same name, “11.22.63” sends James Franco back in time from 2016 to the 1960s. The plan: stop the assassination of John F. Kennedy and rewrite the entire future of America for the better. The entire story is perfect weekend material, covered in just eight episodes.
Hulu
"The Young Pope" (HBO Go, HBO Now)
Jude Law is the first American pope in a dark comedy about religion, authority, politics and backstabbing. "The Young Pope" has its surreal moments as Law's Pius XIII tries to deflect the machinations of the cardinals around him and figure out what to handle being His Holiness.
HBO
"Big Little Lies" (HBO Go, HBO Now)
HBO's scandal- and rumor-fueled dark comedy "Big Little Lies" also became a whodunit as its drama unfolded. With a star-studded cast that includes Reese Witherspoon, Nicole Kidman, Shailene Woodley, Alexander Skarsgard and Laura Dern, and clocking in at only seven episodes, "Big Little Lies" is a quick, high-quality watch. A second season of the show is on the way, but it probably won't land until 2019, so you've got plenty of time to catch up.
HBO
"The Confession Tapes" (Netflix)
The latest true crime documentary series on Netflix focuses on several cases in which people confessed to crimes they claim they didn't actually commit. Each case will leave viewers wondering if the people in question really are the perpetrators, or if police misconduct, psychological probing and other factors are really to blame for creating false confessions. There are no easy answers, but the questions "The Confession Tapes" raises about the American justice system are definitely interesting ones.
Netflix
"The Keepers" (Netflix)
Another of Netflix's lengthy true crime documentary sets out to try to find the killer of Sister Cathy Cesnick, a Catholic nun and teacher who died in 1969. The show quickly uncovers a sprawling, horrific tale of sexual abuse at a Baltimore Catholic school that might have led to Sister Cathy's murder, and possibly a cover up.
NBC
"The Staircase" (Netflix)
Dig into the story of the murder trial of Michael Peterson, accused of killing his wife Kathleen on the staircase in their house, as the story spans more than a decade. Netflix's new documentary adds three new episodes to the story of the trial, which took place in 2003, and its aftermath, digging into the investigation surrounding Peterson, the trial, and his ultimate fate.
If you’re looking to beat the heat and stay home, settle in with these great streaming shows you can wrap up over the course of a few easy-going days
Labor Day is a great time to hang out with friends and family and do some grilling. It's also a great time to stay in, watch TV, and do absolutely nothing else. Thanks to streaming services like Netflix, HBO Go, Hulu and Amazon Prime, there are a ton of great shows you can stream while you're avoiding sunlight. Here are 26 that you'll be able to wrap up before heading back to work next week.
Netflix
