Turner’s ‘Bleacher Report Live’ Sports Streaming Service Set to Launch in April

New app will let sports fans stream NBA action and UEFA Champions League soccer directly from their phones

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You can add Turner’s name to the streaming wars, with the cable giant set to launch its new sports-focused streaming service, “Bleacher Report Live,” in April.

The over-the-top service will give streamers the chance to watch thousands of hours of live sports, including NBA hoops, UEFA Champions League soccer, and 65 different NCAA championship games. “B/R Live” will give users the ability to scroll through live events and  aggregate the top sports content they want to see. The app will launch on iOS, Android and online on April 7.

“At Turner, we believe watching live sports should be easy and B/R Live has been created with the fan at the center of our universe,” said Lenny Daniels, President of Turner Sports, in a statement Tuesday. “From discovery to the delivery of live sports content, B/R Live is a game-changing product that will serve as the ultimate destination for the sports fan.  Whether fans are seeking ways to catch their favorite team or turn to B/R Live for one of the thousands of live sporting events offered directly through the product, we’re aiming to provide an experience that keeps them coming back for more.”

On pricing, “B/R Live” will be free for its first few months. Afterwards, Turner said it’ll be implement “flexible” pricing plans, and the ability to purchase specific games on the app.

“B/R has grown immensely in recent years, in no small part because of our total dedication to serving fans, and we have a proven track record of helping fans find the best digital sports content,” said Dave Finocchio, CEO of Bleacher Report.

“Historically, we’ve pointed fans to the best content – whether on B/R or another destination – to deliver the greatest experience possible.  We’re excited to bring this same approach to the live sports space, helping millennial and Gen Z fans, especially, with a more streamlined experience as they watch their favorite teams and leagues.”

The NBA playoffs tip off April 14.