Turner Broadcasting and Warner Bros. have signed a multi-series deal for the rebranded Boomerang network, which includes new fall series “Bunnicula,” “Wabbit – A Looney Tunes Production” and “Be Cool Scooby-Doo!”
The agreement — which represents the first-ever original content being developed exclusively for Boomerang — includes almost 450 half-hours of programming from Warner Bros. Animation (WBA). The offerings will premiere on all Boomerang channels worldwide and on some Cartoon Network channels internationally, along with potential crossover with Turner Broadcasting’s Pogo, Boing, Toonami and Cartoon Network (U.S.), the companies said on Monday.
The partnership also extends Boomerang’s access to roughly 3,500 titles in the classic portfolios of Hanna-Barbera, MGM and WBA. Those cartoons include “Tom and Jerry,” “Looney Tunes” and “Scooby-Doo!”
“Bunnicula” is based on the bestselling children’s book of the same name. The series follows the paranormal comedy adventures of Bunnicula the vampire rabbit, who — instead of drinking blood — drains the juice of carrots and other vegetables to boost his supernatural abilities.
“Be Cool Scooby Doo!” (pictured above) is an all-new 22-minute animated comedy series, boasting a modern twist on the classic cartoon. This time, the gang is working as hard to solve their own personal problems as they are to solve the endless, mind-bending mysteries that await them.
In “Wabbit – A Looney Tunes Production,” Bugs Bunny is starring in all-new shorts that find the iconic carrot-loving rabbit matching wits against — and getting the best of — classic characters like Yosemite Sam and Wile E. Coyote, along with brand new foes.
“Turner Broadcasting has a very strong kids and family business around the world and our exciting new partnership with Warner Bros. presents a number of new opportunities that will help strategically grow the Boomerang brand,” said Christina Miller, president and general manager, Cartoon Network, Adult Swim, Boomerang. “Through this expanded relationship with our corporate partners, we will create new content that will engage fans across a variety of screens and platforms and further grow these timeless franchises that we’ll leverage not only across Boomerang but also our global kids and family portfolio of businesses.”
“With the television landscape becoming more and more crowded, we are extremely fortunate to have one of the largest animation libraries, with some of the world’s most iconic and revered characters, and to be embarking on this important new partnership with Turner and Boomerang,” Sam Register, president, Warner Bros. Animation and Warner Digital Series, added.
Turner Broadcasting and Warner Bros. are both Time Warner companies.