TV Academy Extends Membership to Promo Producers and Directors, Commercial Performers

New members will be eligible to vote in 2018 Emmys

The Television Academy announced Wednesday it is expanding its membership to include on-air promo producers and directors, as well as commercial performers.

“We are pleased to expand our membership with these talented groups of professionals working in the television industry,” Television Academy Chairman and CEO Hayma Washington said in a statement. “These membership changes are aligned with our ongoing efforts to be inclusive and recognize the many unique professionals who play vital roles in the television landscape.”

Promo producers and directors will be eligible to join as voting members of the TV Academy’s Commercials Peer Group if they have been employed on at least 20 national on-air promos, with more than 50 percent original content.

Commercial performers and voice-over performers are eligible to join as voting members of the Academy’s Performers Peer Group. Commercial performers will be eligible if they have accrued eight credits in principal roles within the previous four years.

Meanwhile, voiceover performers — defined as live-action or animated character voices, narration, in-show announcing, live announcing, promo announcing, and commercials — are eligible to join if they have eight qualifying credits of nationally exhibited content within the previous four years.

All new members who join by May 10, 2018 will be eligible to vote in the first and second round of the 2018 Emmy Awards.