TV Ad Revenue Expected to Drop 15% in 2020 Despite Election-Year Bump in Campaign Ads

”The TV market will still be impacted by the damage caused to the economy earlier in the year,“ Ampere Analysis projects

Even with the return of sports and an upcoming presidential election, the TV ad market is in rough shape, with a new report from Ampere Analysis showing American TV ad revenue is expected to plunge 15.2% for all of 2020.

The steep decline in ad sales comes as the industry, like many others, has been struggling due to the coronavirus pandemic. Ampere Analysis, a London-based research firm, said the TV ad market is “especially vulnerable” during economic downturns because of lower trade and consumer spending. The decline also stands in stark contrast to last year, when TV ad revenue increased 6%.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44