TV Ad Spending Takes Unprecedented Dip to Account for Less Than 30% Of Total Ad Dollars

Next year will provide a temporary relief, but won’t stave off long-term declines, according to eMarketer

Stop us if you’ve heard this one before: The amount of advertising dollars that are going to traditional television has declined.

According to new report from eMarketer, advertising dollars spent on traditional television will total $70.3 billion in 2019, a drop of 3% from last year. That also means that, for the first time ever, TV ad dollars will make up less than 30% of the total U.S. advertising spend.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays