TV Everywhere a Go with HBO

Pay cable channel kicks off its parent company’s ambitous broadband effort with broadband service for FiOS subscribers

Last Updated: February 17, 2010 @ 10:51 AM

Time Warner’s took a key step Wednesday in its ambitious plan to migrate its subscription-based cable-TV model onto the Internet, with HBO announcing that its Go broadband programming service will soon be available to Verizon FiOS subscribers.

The HBOGO.com will contain 600 hours of the pay cable network’s programming and be available to subscribers of both FiOS Internet service and HBO.

Go is leading edge of the TV Everywhere initiative announced last year by parent company Time Warner, which is seeking to create subscriber-based viewing models for all of its cable programming.

“HBO GO immerses customers into an elegantly designed HBO environment with access to a robust offering of HBO programming,” said Eric Kessler, co-president, HBO.  “Together with Verizon we’ve delivered a simple authentication process that gives FiOS and HBO subscribers easy entry to HBO GO.”