You can’t buy this sort of PR… but you can get it for free if you’re reporting on your own company.
In a remarkably terrible display of journalistic ethics — but even more remarkably shrewd marketing move — Alaska reporter Charlo Greene abruptly quit on the air as she finished a report on the debate over a medical marijuana ballot measure in the state, and an organization called the Alaska Cannabis Club.
As it turns out, the KTVA 11 reporter has been moonlighting as the CEO of that esteemed club, which she revealed with some real flair as she quit her life in journalism.
“Now everything you’ve heard is why I, the actual owner of the Alaska Cannabis Club, will be dedicating all of my energy toward fighting for freedom and fairness, which begins with legalizing marijuana here in Alaska,” she told the audience at home. “And as for this job, well, not that I have a choice but, fuck it, I quit.”
The move stunned her on-air colleagues, and drew a short response from her now-former employer.
“We sincerely apologize for the inappropriate language used by a KTVA reporter during her live presentation on the air tonight,” the station said on its Facebook page. “The employee has been terminated.”