Don’t get used to it: eMarketer expects those numbers to go back down in 2021
The amount of viewing on traditional television will increase for the first time since 2012 as most Americans are stuck at home during the coronavirus pandemic, according to the new report from eMarketer.
On average, Americans will watch 19 more minutes per day (for a total of 2 hours, 46 minutes), marking the first time that figure will have increased in eight years. That represents a 12.6% increase from 2019. Traditional TV will also add around 8.3 million viewers in 2020, an increase of 3% from 2019, the first positive moment since 2011. eMarketer counts someone as a viewer if they watch or record something on TV at least once a month.