J.J. Abrams will be company’s principal investor
FactoryMade will be a "hybrid entertainment, media business development and consulting firm," according to the company's Tuesday announcement. Abrams has been a long-time client of Fogelman's.
The company will focus on creating short-form programming in various formats, as well as developing interactive viewing and gaming experiences, according to the announcement.
FactoryMade's projects will encompass both the domestic market, as well as developing markets such as Brazil, Peru and Colombia.
Along with Abrams, Michael Bay, Robert Rodriguez, Thom Beers and Whoopi Goldberg are also already developing projects for the company, which has forged partnerships with such companies as Telefonica, Hasbro, RTL Group and Intel.
Also coming aboard for the new venture: WME"s former Strategic Planning & Business Development unit, which is moving to FactoryMade under the guidance of former WME department head Cristina Patwa, who will serve as FactoryMade's president. Joining Patwa will be WME alum Aden Ikram, Dawn Holliday-Mack and Douglas Garner.
Troy Zien, formerly of WME talent, will help Fogelman with personal production efforts in film and television.
Abrams, who has been represented by Fogelman since 2006, said of him, "I was immediately struck by his ability to identify creative opportunities and his determination and skill to actually realize them … I felt strongly about continuing to work with John, and this was a chance to support his latest ambitious enterprise, just as he has supported me over the years.”
Fogelman, who will serve as FactoryMade's CEO, said, “We welcome the industry’s most imaginative and inventive minds to strategize new ventures with us and build them into fully fledged media businesses.”