The third and final installment of the History Channel miniseries "Hatfields & McCoys" shattered another ratings record Wednesday night, becoming the most-watched non-sports telecast on ad-supported cable — a record that the miniseries broke with its maiden installment on Monday.
The "Hatfields & McCoys" finale raked in 14.3 million total viewers, compared to Monday's 13.9 million total viewers.
Wednesday's installment also pulled in 6.3 million viewers in the 24-54 demographic, the highest numbers for a non-sports telecast on ad-supported cable in 14 years.
Also read: "Hatfields & McCoys" Hot Again on Night Two
Overall, the miniseries averaged 13.8 total viewers, 6 million viewers in the 25-54 demo and 4.9 million viewers in the 18-49 demographic during its three-night run.
"Hatfields & McCoys" starred Kevin Costner and Bill Paxton as the patriarchs behind one of the most infamous feuds in American history.