Twitter Introduces Brand Surveys in Partnership With Nielsen

The survey questions will appear in users' timelines much like promoted tweets

Twitter has partnered with ratings service Nielsen to introduce a series of brand surveys into users' news feeds.

The social network said Wednesday that it will begin integrating brief polls similar to the promoted tweets marketers pay to put in users' timelines on both mobile and desktop.

"Users may see a tweet by @TwitterSurveys inviting them to fill out a survey directly within the tweet itself," Joel Lunenfeld, Twitter's vice president of brand strategy, wrote in a blog post. "Building on Twitter's mobile heritage, we're giving brands the ability to deliver and measure the impact of mobile and traditional desktop campaigns through these surveys."

A screenshot released in the post shows the question, "Have you ever heard of New York Fashion Week?" the first of three queries paired with a three-option menu within the Twitter iPhone app. Participants can then click yes, no and "I don't know."

While it is limiting the new service to a select group of brands, it plans to offer the surveys to more companies in early 2013.