Why Twitter Can Afford to Ditch All Political Ads

Democratic presidential candidates have contributed only one-fifth of one percent to Twitter’s total ad revenue since last June

In the 24 hours since his announcement, Twitter chief Jack Dorsey has won widespread praise for his decision to ban all political advertising by the end of November.

“I applaud [Dorsey] for banning political ads on Twitter,” CNN’s Vicky Ward tweeted on Thursday. Dorsey “deserves credit,” Washington Post media columnist Margaret Sullivan wrote, “for doing something other than keeping his palm outstretched.” Kara Swisher, writing in The New York Times, called it a “bold and epic poke” at Facebook CEO Mark Zuckerberg, who has adamantly argued against fact-checking political ads in recent weeks.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44