Select Twitter users will see these new “buy” tweets from the social media platform’s test partners, allowing followers to purchase merchandise directly from the tweet. Initial test feeds include other artists such as Brad Paisley and Keith Urban, and also major brands like Home Depot and Burberry.
Twitter claims that the purchase will be simple, accomplished in just a few clicks. Payment and shipping information is encrypted and stored after the user’s first transaction.
“This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun,” said Tarun Jain, group product manager at Twitter. “Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.”
Twitter partnered with Fancy, Gumroad, Musictoday, and Stripe as platforms for the initial test and expects to add more partners soon.
Here is a complete list of Twitter celebrities and brands that are part of the initial test:
Brad Paisley (@bradpaisley)
Death From Above 1979 (@dfa1979)
Demi Lovato (@ddlovato)
Global Citizen (@GlblCtzn)
The Home Depot (@HomeDepot)
Hunter Hayes (@HunterHayes)
Keith Urban (@keithurban)
The Nature Conservancy (@nature_org)
Mike Stud (@mike_stud)
Panic! At The Disco (@panicatthedisco)
Ryan Adams (@TheRyanAdams)
The New Pornographers (@TheNewPornos)
twenty one pilots (@twentyonepilots)
Wiz Khalifa (@wizkhalifa)
9/11 Day (@911Day)