Ubisoft’s Che Chou on How Esports Popularity Is Shaping How New Video Games Are Designed | Video

GamingGrill 2019: “Our mission is really how do we design games from the get-go, from the ground floor to be esports-ready,” Chou said

Video game publishers increasingly are eager to take advantage of the growing popularity of esports when they set out to develop and release new games.

“Our mission is really how do we design games from the get-go, from the ground floor to be esports-ready,” Ubisoft’s senior director of esports Che Chou said Tuesday during TheWrap’s GamingGrill. “We don’t go out to create esports games. The production teams out there, they have a bunch of creative minds, they’re out there designing games. Our job is to educate them on, ‘OK, you have this awesome game, how do you make it esports ready when it comes out?'”

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Trey Williams

Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams