Universal Pictures announced Wednesday that it has named former Sony executive Josh Goldstine as its new president of marketing.
Reporting to studio chairman Adam Fogelson and working closely with marketing co-president Michael Moses, Goldstine fills the position vacated earlier this year by Eddie Egan.
In May, Universal transitioned Egan down to the lead marketing role for its animation house, Illumination Entertainment.
Goldstine will oversee all aspects of Universal’s domestic feature film marketing activities, including creative advertising, media, publicity, promotion, digital marketing, home entertainment marketing and administration.
Prior to joining Universal, Goldstine spent two decades with Sony Pictures, where he held a variety of marketing positions, including his most recent role as senior executive vice president, creative advertising, since 2010.
Goldstine’s tenure at Sony had its rough patches. He was suspended in 2001 after manufacturing fake reviews under the name David Manning for studio movies such as "The Animal" and "A Knight's Tale."
Of course, that was 10 years ago.
"Josh has repeatedly and consistently proven himself a top advertising and marketing executive, and we are fully confident his leadership will continue to build upon this division's recent successes with "Hop," "Fast Five" and "Bridesmaids," said Fogelson and Universal co-chairman Donna Langley, in a joint statment.
“This is an exciting time to join Universal and be able to work with an amazing team on a tremendous slate,” Goldstine added. “With the evolving nature of the industry and the challenges we face as marketers, I look forward to leading this group as we take advantage of the opportunities that lie ahead. Together, we will capitalize on advances in technology and the changing media landscape to enhance the way we communicate about and promote films.”