Universal Studios announced a deal with Walmart to carry exclusive merchandise tied to "Hop," the live action/CG-animated family comedy from Illumination Entertainment, the producers behind "Despicable Me."
Beginning March 17, Walmart customers will be able to build "'Hop'-themed Easter baskets, and visit the movie-inspired 'Candy Factory,' with great values on 100 exclusive licensed products, including candy, toys, activities and apparel."
"Hop"-licensed products will retail from $1 to $10, Universal said.
The movie, directed by Tim Hill ("Alvin and the Chipmunks"), is centered around "E.B." — the teenage son of the Easter Bunny and voiced by Russell Brand.
"Hop" hits theaters April 1.
