Jessica Rodriguez has been named President and Chief Operating Officer of UCI Networks, Univision announced Tuesday.
Rodriguez will begin the newly-created role immediately, overseeing daily operations of UCI’s television networks and helping to develop and execute network strategies. The change in organizational structure puts production and entertainment, scheduling and programming research, the Univision Agency, and multi-platform media strategy and planning all under a single leader.
She will report to Chief Content Officer Isaac Lee.
Rodriguez will also continue her current role as Chief Marketing Officer of UCI, reporting to Randy Falco, President and Chief Executive Officer. As CMO, she will continue to oversee research and branding, among other functions.
“Jessica has been a critical member of our team for nearly 20 years and has played a major part in UCI’s continued transformation as a leading multi-platform media company and content creator,” said Falco.
“Jessica is a tenacious leader with an impressive skill set and expertise that extends far beyond her existing role as CMO,” Lee added. “I look forward to working closely with her in this expanded capacity to drive increased integration and alignment across the organization that positions our network programming and partnership with Televisa for long-term success.”
Rodriguez said she is excited to expand her impact on UCI networks. “No company is better positioned than UCI to serve a diverse, rising America and I look forward to continuing to work with my colleagues and our partners to ensure we are delivering the best, most valuable content to our audiences,” she said.
As CMO, Rodriguez spearheaded UCI’s first campaign, “Todo Es Posible,” and several other high-profile campaigns including “Proof of Passion” and “Tu Gente. Tu Voz.,” and “Univision. La Que Nos Une.”
Rodriguez has held many roles at Univision after beginning her career at the network as an intern in Los Angeles, including EVP of Program Scheduling and Promotions, SVP of Univision Cable Networks and VP, Special Assistant to the President of Univision Networks. She earned an MBA from Stanford University School of Business after earning her bachelor’s degree at Fordham University, and has received several recognitions for her work including one of People en Español’s 25 Most Powerful Women.