Upfronts Go Virtual: Here’s Every Broadcast Network’s Plans

In-person glitzy events were scrapped because of the pandemic, but that won’t stop the sales pitch

Radio City Musical Hall and Lincoln Center will be dark next week as the four-day TV sales pitch known as Upfront Week was scrapped because of the coronavirus pandemic. But that doesn’t mean NBC and ABC will ignore advertisers.

In the two months since the pandemic brought Hollywood to a standstill, shutting down pilot production and canceling any in-person gathering larger than your immediate family, the TV industry has sought to figure out just how, and what, to pitch to advertisers to get them to buy ad time for the coming year.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays