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Ratings: NBC Stumbles Out of Block Despite Usain Bolt Gold

Prior Sunday averaged 3.2 million more primetime viewers

| August 15, 2016 @ 9:04 AM Last Updated: August 15, 2016 @ 11:04 AM
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NBC dashed to its normal Summer Olympics TV ratings podium last night as Usain Bolt grabbed his typical gold. Unfortunately, the broadcaster’s primetime average compared unfavorably to last Sunday’s Nielsen numbers.

Still, the all-Rio NBC was first in ratings with a 7.8 rating/27 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 26.5 million, according to preliminary numbers. Needless to say, the competition was left in the dust.

Last Sunday, the network nabbed a cool 9.0/31 and 29.7 million total viewers. To be fair, it was just the second day of Rio Olympics competition, and the first day was a traditionally sleepier Saturday.

Also Read: NBC Ratings Spike During Michael Phelps' Final Olympic Swim

ABC was second in ratings with a 0.9/3 and second in viewers with 4.4 million. After a rerun, “Celebrity Family Feud” at 8 p.m. ET had a 1.1/4 and 5.5 million viewers. At 9, “The $100,000 Pyramid” got a 0.9/3 and 4.5 million viewers. “Match Game” at 10 received a 0.8/3 and 3.6 million viewers.

CBS was third in ratings with a 0.8/3 and in viewers with 4 million. At 7 p.m. ET, “60 Minutes” put up a 0.7/3 and 6.1 million viewers. “Big Brother” at 8 posted a 1.8/6 and 5.7 million viewers. Following a repeat, “BrainDead” at 10 managed a 0.3/1 and 1.8 million viewers.

Fox was fourth in ratings with a 0.5/2 and fifth in viewers with 1.2 million, airing just reruns.

Also Read: Daily Beast Pulls Grindr-Baiting Reporter From Rio, Olympic Committee Says

Univision was fifth in ratings with a 0.4/1 and fourth in viewers with 1.3 million.

Telemundo was sixth in ratings with a 0.3/1 and in viewers with 644,000.

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From LeBron James to Rory McIlroy, TheWrap selects sports stars from around the world who will not be carrying their country’s flag in Brazil this summer

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