What the Variety-Hollywood Reporter Merger Means for Hollywood News Coverage – and Advertising

The merger raises uncertainty around the advertising business fueling Hollywood’s trades and future industry coverage

Penske Media’s takeover of longstanding entertainment industry publications The Hollywood Reporter and Billboard was a clear win for Jay Penske, but the impact this expanded media empire will have on the advertising business fueling Hollywood’s trades remains unclear — as well as what industry coverage will look like with one company monopolizing the space.

Media analysts and entertainment executives who spoke with TheWrap questioned how PMC would begin to differentiate Variety, THR and Deadline when approaching advertisers.

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J. Clara Chan

J. Clara Chan

Media and politics reporter • jclara.chan@thewrap.com • Twitter: @jclarachan