It doesn’t sit right with many fashionistas.
Soon after Michael Kors announced it’s buying Versace for more than $2 billion on Tuesday, fans of the seminal Italian fashion house are letting their displeasure be known on — where else? — Twitter.
Versace, which has been controlled by the family of its namesake since its founding 40 years ago, is simply “too iconic” to be “doing this ghetto s–t,” one person said on Tuesday. Others considered the sale to mid-tier Michael Kors to be “tacky.”
https://twitter.com/kirsmu/status/1044573558515662848
https://twitter.com/daniecal/status/1044593678424125441
And the thought of Versace being run into the ground by unfashionable Americans sent shivers down the spines of some other users.
I'm really sad about Versace being bought by Michael Kors. I feel like the brand should be perpetrated by Donatella and stayed an Italian house. We all saw what americans have done to european houses when they were given the creative direction and it should've been a lesson.
— Gigi of Dakar ? (@sahelianbeauty) September 25, 2018
https://twitter.com/dyonvi/status/1044569010271145984
Why is Donatella selling Versace…. to Michael Kors….
The brand about to go from high end luxury to TJ Maxx & Walmart. pic.twitter.com/kGSbkaJNq6
— Drebae (@Drebae_) September 24, 2018
It kind of has the feel of “when ur ex starts dating someone ugly,” as one user put it.
versace selling to michael kors is like when ur ex starts dating someone ugly
— uncle fester? (@eilish_eyelish) September 25, 2018
Michael Kors buying Versace is like that girl who thinks that buying & wearing cool clothes gives her clout & make her a style icon. Sorry babe, you either got it or you don't
— Melina Maria Morry (@morrymelina) September 25, 2018
Or the deal could simply “be the end of Versace [to be honest].”
Some even argued Gianni Versace, the brand’s founder, would have vetoed the buyout if he was still alive.
Gianni Verace would never sign his brand to Michael Kors if he was still living. As a huge Versace fan this bothers me. 2 billion ain't enough for that brand and to let them take over a legacy smh I'm tight @Versace ??
— David Ball (@king_david_b) September 25, 2018