Vertical Networks CEO Jesus Chavez on Creating Mobile-First Entertainment (All Things Video Podcast)

Chavez discusses the challenges of creating content for a mobile generation: “We’re talking about engaging an audience in a really distracted environment”

Jesus Chavez is the CEO of Vertical Networks, a digital studio that produces mobile-first content. Prior to Vertical Networks, Jesus was an executive at Univision for eight years and then served as COO of mitú.

After beginning his career in consulting, he went back to business school and was recruited to a management training program at Univision. According to Chavez, he was attracted to media because it offered an opportunity to “positively impact the Latino community.” During his eight years at Univision, he worked across several departments, from broadcast television and radio to eventually leading the company’s digital and interactive initiatives. But running a digital group within a traditional media company was a bit constraining, he admitted: “Ultimately, I felt very strongly that the future that I was excited about was one with digital wholeheartedly.”

In 2014, Chavez joined mitú to oversee the Latino-focused digital media company’s multi-channel network. But within three months, he told the CEO, “I’m having a really hard time understanding how we’re going to build long-term value being an MCN.” He explained the thinking behind this important strategic decision to pivot the business to build a consumer-facing brand for U.S. Hispanics and create English-…

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