Joyce Sevilla, who was the acting Head of U.S. PR at EFG, recently departed the entertainment marketing and publicity shop and is launching her own agency this week, TheWrap has learned.
Hollywood venue The Sayers Club, fan experience company 1iota Productions, and Beem Networks are amongst the clients joining her as anchor clients. The new eponymous company, Joyce Sevilla Public Relations, will celebrate with a launch party at hotspot Avenue this weekend.
“As the industry continues to evolve, it’s important to progress with it,” Sevilla told TheWrap. “From years of being on the front lines working events and launching new brands, having my finger on the pulse allows me the advantage of always staying a step ahead. My agency will offer a fresh, forward-thinking and multi-dimensional approach which will get us to the finish line first.”
Over ten years at EFG, Sevilla, known amongst friends by her nickname “Golden Lady,” led event projects and client accounts with Tinder, DeLeon Tequila, and Marquee Dayclub in Las Vegas. Focusing on events favored by young Hollywood, her red carpets have rolled out for Rolling Stone and Playboy events at various Super Bowls, Nylon’s New York Fashion Week gatherings, and Brent Bolthouse’s popular annual Neon Carnival near that giant music festival in Indio.
“Joyce has been an integral part of building the company, spearheading the Consumer/Lifestyle PR division for over a decade,” Rembrandt Flores, founder of EFG, told TheWrap. “This was the next logical step for her and EFG, especially as our agency has evolved beyond PR in the past few years. We support Joyce in her new venture and will continue to work together on future projects.”
Sevilla began her career at the top of the charts, working on the team at JIVE Records during the peak of label stars Britney Spears, *NSYNC and the Backstreet Boys.
The firm will be based in West Hollywood.