Pocket.watch CEO Chris Williams speaks onstage at TheWrap's 8th Annual TheGrill in 2017 in Beverly Hills
Pocket.watch, a kids media brand and entertainment platform touting new digital stars, said on Wednesday that it has closed a $15 million funding round led by Viacom.
Pocket.watch and Viacom have already kicked off other content initiatives together, the company said, including developing a kids sketch comedy show starring Keenan Thompson called “Skoogle.”
And Paramount Players has purchased a pocket.watch pitch for a feature film called “The Unboxing Movie.” In connection with the agreement, the companies said they have formalized a process for collaborating on development new projects and they expect to work together on a number of projects over the coming year.
Viacom will also expand pocket.watch’s ad sales reach, by packaging pocket.watch’s branded video inventory with Nickelodeon’s inventory to create an advertising reach across digital and traditional platforms.
“We started pocket.watch with the understanding that kids today consume entertainment in entirely new ways and in order to reach them, brands have to go to where they are and celebrate the things they love,” said pocket.watch CEO Chris Williams in a statement. “In just a little over a year since pocket.watch’s launch, we’ve seen our business grow exponentially and we are thrilled that a legendary media company like Viacom shares our enthusiasm and chose to lead our Series B and partner with us to help bring our new and powerful approach to audiences around the world.”
Sarah Levy, chief operating officer of Viacom’s media networks, will join Williams on the pocket.watch board, with a third board member to be named in the coming weeks.
The companies are also working on a variety of talent initiatives, including identifying up-and-coming talent and creators for 360 degree talent partnerships. Pocket.watch plans to take advantage of Viacom’s events, such as the Kids Choice Awards, by sending its creator partners to gain exposure.
Since launching in March 2017, pocket.watch has raised $21 million and boasts over one billion monthly views across twenty YouTube channels, with a combined subscriber base that exceeds 34 million.
“Pocket.watch’s unique and comprehensive approach to celebrating the new digital stars of today makes them an outstanding partner for Nickelodeon and our unmatched connections with kids around the world through video, digital and real-world events,” Levy said in a statement. “It’s great to be in business with them and we are excited to be expanding our relationship with such an innovative new media brand.”
Along with Viacom’s investment and expanded partnership, pocket.watch is also getting new investments from UTA Ventures and Greycroft’s Tracker fund.
Starting next month, pocket.watch said it will begin rolling out long-form content featuring original intellectual property and creator partner brands to top streaming networks. The company also plans to launch a line of toys and apparel to major retailers nationwide, and will debut Watch this Book!, the first in a series of books released under the pocket.watch books imprint through Simon Spotlight, a division of Simon & Schuster Children’s Publishing.
18 Kids' Cartoons That Are Perfectly Acceptable to Watch as Adults (Photos)
Haven't you heard? Cartoons aren't just for kids anymore! Yes, there are animated shows and films that are made strictly for older audiences ("Venture Bros.," "The Simpsons," and "Futurama" are among them), but there are plenty that straddle the generational line. These are the cartoons that were technically made for a younger demographic but can be enjoyed just as much by adults. Don't be embarrassed.
"Looney Tunes"
It's the one that started it all. "Looney Tunes" has endured for so long thanks to its mix of slapstick humor and beloved characters, with episodes full of cross-generational, classic shtick that gets passed from generation to generation. Seeing the Roadrunner outsmart Wile E. Coyote and Bugs Bunny beating Elmer Fudd never gets old.
Getty Images
"Steven Universe"
There's not enough room to discuss everything that makes "Steven Universe" great, but we can try. It's a cartoon that balances mature storytelling with comedy, that features non-traditional family structures, highlights queer relationships, tackles dark subjects like depression and war, and creates some of the best original songs from any cartoon. It's a total package.
This time travel, fantasy cartoon recently returned to Adult Swim for a final season after being canceled in 2004. In total, the five seasons of this blunt and darkly comic show about a samurai who gets transported to a future controlled by an evil demon proved it was one of the most unique shows on television, both in style and substance.
Cartoon Network
"Gravity Falls"
This horror story about twins who live with their uncle in the small, mysterious town of Gravity Falls, Oregon only ran two seasons, but there's so much to digest. There are monster fights, colorful characters and a battle against inter-dimensional beings that takes the world into a strange Armageddon. All the while, the twins and their uncle learn to be a family and to look out for one another as the world crumbles around them.
Disney
"Adventure Time"
This long-running show has been touted to adults since it first aired thanks to its absurd and random humor. As the seasons have passed and the characters have grown, "Adventure Time" has become so much more than its humor -- its highly intricate storyline and the countless theories that have been circulating since its first season that have all come true.
This cartoon about two slackers who work at a park was as much for stoners and adults as it was for a young audience. Each episode followed a specific formula: slackers Mordecai and Rigby try to get out of doing work, but then a life-changing, potentially world-ending event needs to be stopped. The two protagonists were out of their depth, but they eventually grew up.
Cartoon Network
"Over the Garden Wall"
This is a must-watch on Halloween. The 10-episode series follows the adventures of brothers Wirt and Greg as they try to find their way home. On the way, they meet all kinds of horrifying creatures -- from pumpkin people to a beast who turns lost children into trees. The show takes a lot from American mythology while creating a tense drama that never lets up.
Cartoon Network
"Star Wars: Clone Wars/Rebels"
People have divisive opinions about the "Star Wars" prequels, but many of those criticisms don't apply to "Clone Wars," which takes place between "Attack of the Clones" and "Revenge of the Sith." It's a six-season show that expands on some of the best parts of the prequels, while also fixing them. Jar Jar only appears sparingly! Anakin isn't whining! Padme takes control!
This isn't that awful M. Night Shamayalan movie. This is the real deal. "The Last Airbender" and its sequel "Legend of Korra" are staples in the fantasy genre. They combine a unique world influenced by multiple Asian myths and martial arts styles, along with memorable characters that grow in realistic ways. "The Last Airbender" is more about childhood, but "Legend of Korra" is about adulthood, tackling issues like trauma and war in a sensitive manner.
Nickelodeon
"Hey Arnold!"
The Nickelodeon cartoon created by Craig Bartlett followed a group of fourth graders living in the big city, complete with a diverse cast and realistic situations. It ran the gamut of characters, touched upon issues like race, economic status and, over the seasons, told stories about the breadth of human experience.
Nickelodeon
"Animaniacs"
Try thinking about the State Capitols or the countries of the world and not also think about "Animaniacs" and their catchy tunes. The show introduced us to characters like the Warner brothers (and sister) and Pinky and the Brain, a billion catchphrases ("Hellooooo nurse!"), and some of the most dynamic and zany animation ever put on television.
The concept was hokey -- gargoyles come to life at night and fight crime. But in two seasons (the third one doesn't count), "Gargoyles" managed to blend comedy and drama for a rich fantasy series. The creators really experimented with storytelling, utilizing concepts such as time travel, magic, romance and Keith David for a vital 1990s flashback.
ABC
"My Little Pony: Friendship is Magic"
It's become a joke in the public consciousness at this point, thanks in part to its adult male fans, but "My Little Pony," in many ways, warrants its giant audience. It's about young ponies and their adventures growing up and learning about friendship, but it also features intricate jokes and references that keep you hooked.
Hasbro
"Batman: The Animated Series"
Okay, now we're into the superhero portion of the gallery. First we have the one all the superhero cartoons try to emulate. "Batman: The Animated Series" brought the Caped Crusader to life in a noir-inspired series that had just about everything. Best of all, we had his villains -- old and new (this was the first introduction of Batman mainstay Harley Quinn) -- and a new take on the classic character that has persisted to this day.
For many, "Justice League" and its continuation "Justice League Unlimited" were the things that introduced us to the bulk of the DC lineup. It was created by Bruce Timm, who helmed "Batman: The Animated Series," so it had a lot in common tonally with the previous entry on this list, but what made it stand out was how it incorporated storylines and characters from the DC canon so seamlessly and without sacrificing much for its young audience.
Warner Bros.
"Spectacular Spider-Man"
It only ran for two seasons, but arguably the best Spider-Man cartoon left its mark. The show took the webslinger back to high school, where he had to juggle being a superhero while also being a good friend and student. More than any of the movies or other shows, "Spectacular Spider-Man" understood the essence of the character and focused on his inner turmoil. Plus, the villain storylines -- and the cliffhangers -- are expertly done.
Marvel
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There are plenty of animated series that straddle the generational line
Haven't you heard? Cartoons aren't just for kids anymore! Yes, there are animated shows and films that are made strictly for older audiences ("Venture Bros.," "The Simpsons," and "Futurama" are among them), but there are plenty that straddle the generational line. These are the cartoons that were technically made for a younger demographic but can be enjoyed just as much by adults. Don't be embarrassed.
Getty Images
