Viacom is taking its creator conference, VidCon, to Mexico City in 2020, the company announced on Wednesday morning. Launched in 2009 and acquired by Viacom in 2018, VidCon is an annual conference that provides an opportunity for online creators to connect with their colleagues and communities in a physical space. So far the event has been hosted in the U.S., U.K., and Australia, welcoming more than 100,000 attendees last year.
Mexico will be the first country in Latin America to host VidCon, which will be held at the Citibanamex Center in Mexico City starting April 30. The four-day event will feature popular digital celebrities from Latin America including musical artists Calle y Poche and Nickelodeon digital star Isabella de la Torre (La Bala).
“We are excited to be the first country in Latin America to host VidCon,” Eduardo Lebrija, senior vice president and general manager Latin America North and Regional Sales for Viacom International Media Networks Americas, said. “Mexico is an important creative hub content creators, brands and platform launches, and the first VidCon Mexico will be an incredible opportunity to unite and celebrate creators and fans and inspire the next generation of leaders and brands that will shape the future of the digital world.”
“Mexico is one of the most vibrant, creative centers in the world for influencers, brands and content creators to build audiences and grow their brand,” Jim Louderback, general manager of VidCon, said. “Many of the top global creators have emerged from Mexico in the last few years, and brands and marketers here have led the way in welcoming creators and influencers into their marketing mix. We couldn’t be more excited to bring VidCon’s unique mix of insight, expertise and community to Mexico in partnership with the amazing Viacom team.”
Founded by YouTubers Hank and John Green, VidCon also serves as a meeting point for brands and executives who are bullish on digital creators, online video and social-first content. Last year’s VidCon US hosted fireside chats and panels with executives from companies including Facebook, Instagram, Pinterest, Twitter, Twitch, Snap, ByteDance, and YouTube.