ViacomCBS chief marketing and communications officer Julia Phelps announced new additions to her senior leadership team on Friday. Justin Dini has been promoted to head of communications, while Josh Line has been hired in the newly created role of chief brand officer at the company. Both will start in their new roles immediately.
Dini’s previous role was senior vice president of communications. In his new role, he will serve as the chief media spokesperson for ViacomCBS, leading strategic communications efforts across the business to ensure that media and other key stakeholders understand its strategy.
Line joins the team after a previous tenure at Viacom’s Comedy Central, Paramount Network and TV Land. His responsibilities will include overseeing the company’s marketing strategy across its brand portfolio and audiences. Bradley Archer-Haynes will report to Line as senior vice president of corporate marketing, and his responsibilities will include driving cross-company trade marketing efforts.
In addition to Dini and Line, Phelps’ senior leadership team also includes Crystal Barnes, senior vice president of corporate social responsibility, ESG strategy, and reporting; Susan Claxton, vice president of production and board relations; Cheryl Family, senior vice president of creative and strategy, and Stephen Kipp, senior vice president of special events, and Marc Zelanko, Senior Vice President, Business Operations, Communications and Corporate Marketing.