ViacomCBS Revisits Strategy That Drove a Turnaround at Paramount

”There’s no question the crisis has proven the power of streaming, and we’re moving quickly to seize on the significant revenue opportunity,“ ViacomCBS CEO Bob Bakish says

Paramount Pictures, on the mend since studio head Jim Gianopulos took over in 2017, has taken a different approach to Hollywood’s obsession with proprietary streaming platforms. While Disney, WarnerMedia and NBCUniversal have focused on getting away from licensing content to Netflix and other third-party streaming services, Paramount has leaned into that model — and it appears to have paid dividends.

But is that strategy a recipe for long-term success for the legendary studio that has struggled to return to its former glory? There are indications from within and outside the company that adjustments to that strategy are on the horizon.

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Trey Williams

Film Reporter covering the biz • • Twitter: @trey3williams