Media company Vice is teaming up with Verizon to bring its video to mobile platforms later this year.
The multiyear, mobile-first partnership will include exclusive original domestic and international programming, and a curated selection of original videos from across Vice’s digital channels. Content will cover a range of categories, from cultural stories to food, travel, tech and more.
The new Vice original interview series “Autobiographies” headlines the collaboration, taking audiences deep into the lives of some of society’s most interesting, high-profile personalities, Verizon said on Tuesday.
“The media landscape is experiencing a seismic shift in storytelling, audience, immediacy and platforms,” said Terry Denson, vice president of content strategy and acquisition at Verizon. “Vice is connecting with an entire generation in a way that no one else is and Verizon will connect consumers to Vice in a way that no one else does by combining Vice’s storytelling with the most compelling mobile video platform.”
“Partnering with Verizon allows us to bring some of the best new Vice video to millions of new mobile viewers across America,” said Vice’s co-president James Schwab. “It’s part of our commitment to push the boundaries of video distribution across all platforms; mobile is key to the emerging brave new world of video distribution, and with deals like this we are making sure we are staying at the bleeding edge of innovation in that space.”
Vice began as a small Montreal-based punk mag in 1994. Since humble beginnings, it has grown with an eye towards documentary-style storytelling, partnering with HBO and others in the process.