Ratings: Victoria’s Secret Swimsuit Special Sheds 25 Percent of Last Year’s Viewers

ABC’s “American Crime” finale manages 16 percent overall audience growth

Last Updated: March 10, 2016 @ 9:40 AM

CBS’s “Victoria’s Secret Swim Special” lost 25 percent of its total viewers from last year, 30 percent from the key 18-49 demographic.

ABC’s “American Crime” season finale rose 16 percent in overall audience, hitting a five-week high, but not doing much damage overall. NBC won the night in both the main demo and among total viewers, airing a “Voice” recap and the returning “Carmichael Show.”

The broadcast networks faced cable competition again last night from the latest Democratic debate.

NBC was first in ratings with a 1.7 rating/6 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 7.3 million, according to preliminary numbers. A “Voice” recap at 8 p.m. posted a 2.0/7 and 9.1 million viewers. At 10, a “Carmichael Show” episode had a 1.1/4 and 4.2 million viewers. A second episode at 10:30 got a 0.7/3 and 2.8 million viewers.

CBS was second in ratings with a 1.3/4 and in viewers with 6.1 million. At 8, “Survivor: Kaoh Rong” received a 2.1/7 and 9.2 million viewers. The Victoria’s Secret special at 9 managed a 0.7/2 and 3.1 million viewers. At 10, “CSI: Cyber” put up at 1.0/4 and 6 million viewers.

ABC and Fox tied for third in ratings, both with a 1.1/4. ABC was third in total viewers with 4.2 million, Fox was fourth with 3.7 million viewers.

For ABC, following reruns, “American Crime” at 10 concluded with a 0.9/3 and 3.7 million viewers.

For Fox, “Rosewood” at 8 had a 0.9/3 and 3.8 million viewers. “Hell’s Kitchen” at 9 got a 1.2/4 and 3.7 million viewers.

Univision was fifth in ratings with a 0.7/2 and in viewers with 1.8 million.

Telemundo was sixth in ratings with a 0.5/2 and in viewers with 1.4 million.

The CW was seventh in ratings with a 0.3/1 and in viewers with 1.1 million, airing just repeats.


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