Socially conscious hip-hop is back in style.
At Sunday’s MTV VMAs, rapper Logic, singer Khalid, and their featured partner Alessia Cara performed suicide-prevention anthem “1-800-273-8255.” OK, so the title’s not exactly catchy, but the point is for it to catch on. For the uninitiated, 1-800-273-8255 is the National Suicide Prevention Lifeline‘s toll-free number.
As if the song’s message wasn’t powerful-enough on its own, the speech Logic delivered afterward made sure there were no dry eyes at the Los Angeles awards show. The standing ovation the group received was well-deserved — even if Logic did kind of “demand” it.
Watch the video above, and share the song with someone who could use some positivity today.