Vox Media Expands With Entertainment Unit, Signs With WME

Media company creating division for video projects and talent partnerships

Last Updated: March 11, 2015 @ 7:10 AM

Vox Media, the owner of seven editorial sites, expanded its company with Vox Entertainment — a new arm geared toward video and talent partnerships — and signed with WME to create TV and film productions.

The media company started in 2003 as SportsBlogs Inc, expanding in 2011 with the tech-site “The Verge.” It’s since added to its portfolio with gaming site Polygon; acquiring the Curbed Network; food website “Eater”; real estate website “Curbed,” and most recently, Vox.com; an explanatory journalism site ran by former Washington Post “Wonkblog” columnist Ezra Klein.

In November, the company raised $47 million in venture capital, helping this expansion come to fruition. Vox has been building up its video unit for several years; in 2011 it created Vox Studios, where it’s partnered with online video creators to produce videos on sites like The Verge.

Last month, Vox.com editor-in-chief and executive editor Matt Yglesias landed separate interviews with President Obama. As TheWrap reported, the Vox interview was different than Obama’s previous interviews with YouTube in January and Zach Galifianakis in 2014 in its produced nature.

It featured music, graphics, and dim lighting at times to shape a more polished piece.

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