It's a bird, it's a plane, it's an advance screening of the new "Superman" brought to you by … Walmart?
The retailer has partnered with Warner Bros. to give its customers exclusive access to an early screening of "Man of Steel," starring Henry Cavill as Superman, it was announced Wednesday.
This is the first time that tickets have been made available at this magnitude to a retailer that allows fans and consumers to see a movie first, a spokesperson for Warner Bros. told TheWrap.
Tickets will go on sale on May 18 at 8 a.m. in 3,700 Walmart stores. Customers will be able to purchase up to four tickets per visit for either the 2D or 3D showings.
The screening will take place in selected local theaters nationwide at 7 p.m. on June 13, one day before the general release.
Each ticket bought at Walmart also will feature a code on the back that allows customers to pre-order their own Blu-ray Combo Pack or HD Digital Download of “Man of Steel,” which will contain exclusive film content. Customers will also receive a free original Digital Comic Book written by “Man of Steel” screenwriter David Goyer.
"We are extremely pleased to partner with Walmart on this unprecedented initiative, which will allow devoted fans to be among the first to see 'Man of Steel,'" Dan Fellman, Warner Bros. Pictures president of domestic distribution, said in a statement. "We know the movie delivers and believe this unique partnership will kick off strong word of mouth that, thanks to the reach and immediacy of social media, will propel moviegoers to theaters nationwide."
"We couldn’t be more excited to give our customers and associates early access to one of the summer’s most anticipated movies," added Laura Phillips, senior vice president of entertainment at Walmart U.S. “Walmart’s premiere of ‘Man of Steel’ once again proves we have the ambition and studio partnerships to develop unique retail programs that give our customers access to the movies they love."
Your move, "Amazing Spider Man 2" and Target.