Why New Warner Bros. CEO Ann Sarnoff Could Be Just What Hollywood Needs

“She’s got one of those rare executive brains that understand the content and creatives, as well as the business,” former Nickelodeon president Geraldine Laybourne says

Warner Bros. may have found just what it was looking for in Ann Sarnoff, industry insiders tell TheWrap.

In what came as a surprise to those unfamiliar with Sarnoff, WarnerMedia announced on Monday that it had named Sarnoff as the new head of its film and TV studio — a post left vacant by the exit of former chairman and CEO Kevin Tsujihara in March.

Sarnoff’s roots may not be firmly planted in Hollywood, but industry insiders are high on her executive experience and believe her background gives her what it will likely take to lead Warner Bros., which at roughly 100 years old is one of the largest and most storied production operations that spans film, TV, digital, gaming and consumer products. 

Sarnoff’s history in transactional business experience, including her work at PayPal and BritBox, seems to be a highlight for industry insiders.

Ross Gerber, CEO of media investment firm Gerber Kawasaki, said that Sarnoff has exactly the kind of experience a CEO of a studio needs in today’s industry, especially as parent company WarnerMedia works to jump into the world of…

Oops! This is for WrapPRO members only, please sign up or login to view.
Oops! This is a Members Only post! Become a member to access!

Join WrapPRO for Exclusive Content, Full Video Access, Premium Events, and More!

For Only $1/Day Members Access:

In-Depth Coverage
  • 5 exclusive members-only stories a week
  • Digital Video industry analysis and deep-dive features
  • Daily WrapPRO newsletter covering the latest digital video industry news
Exclusive Video
  • Access to full length Members-Only Video archive
  • Video of notable sessions from TheWrap Events (TheGrill, Power Women Summit)
Vip Access
  • VIP seating for TheWrap's Screening Series with stars and filmmakers
  • Access to 'chill spots' at select industry events Sundance, TIFF, Newfronts and more
  • Access to exclusive invite-only events
Resources
  • DataBank showcasing key stats and streaming video trends in the OTT market
  • In-depth entertainment industry research and whitepapers