Exclusivity Is Warner Bros. Discovery’s Huge Advantage in the Streaming Wars | Charts

While there’s short-term profit in licensing content to others, exclusive content can lead to long-term success

Exclusive content could be Warner Bros. Discovery’s biggest advantage in the streaming wars.

A network’s power has always stemmed from exclusive content, but the value of exclusivity has shifted how teams may approach content in a streaming-first era. Warner Bros. Discovery, the newly merged company that now oversees three streaming services — HBO Max, Discovery+ and CNN+ — will gain rewards for its focus on keeping programming exclusively to its own services.

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