While there’s short-term profit in licensing content to others, exclusive content can lead to long-term success
Exclusive content could be Warner Bros. Discovery’s biggest advantage in the streaming wars.
A network’s power has always stemmed from exclusive content, but the value of exclusivity has shifted how teams may approach content in a streaming-first era. Warner Bros. Discovery, the newly merged company that now oversees three streaming services — HBO Max, Discovery+ and CNN+ — will gain rewards for its focus on keeping programming exclusively to its own services.