Combining Turner and Eurosport assets will make newly-formed company an international sports player
One of the more under-the-radar aspects of Discovery’s deal with WarnerMedia to create Warner Bros. Discovery is its potential to become a force in international sports.
On the surface, both WarnerMedia and Discovery complement each other in sports rights. Turner, a WarnerMedia property, holds rights to the NBA, MLB, the NCAA’s March Madness basketball tournament and starting this coming fall, the NHL, which includes a handful of Stanley Cup Finals broadcasts. Discovery, meanwhile, owns Eurosport, which holds pan-European rights in 50 markets for the Olympics through the 2024 Paris Summer Games.