For Fox’s “Wayward Pines,” it’s all about the bump.
The M. Night Shyamalan thriller had a limp debut on Thursday, generating a 1.0 rating/3 share in the advertiser-coveted 18-49 demographic.
But in the 72 hours that followed, the rating grew 90 percent to a 1.9 rating/6 share, per Nielsen’s live-plus-3 measurement. That represents the biggest playback increase for any series debut on the five broadcast nets this season — and a sliver of hope for the show’s future.
Of course, a high percentage increase is easier to achieve when dealing with small numbers, but the network is still optimistic over the gains. After all, “Wayward” opened in a tough time lot — against ABC’s “Scandal” season finale, which drew a 3.7 rating, NBC’s “The Blacklist” (2. 7) and a “Big Bang Theory” rerun on CBS (2.0).
Episode 2 of “Wayward Pines” airs Thursday night at 9. The series stars Matt Dillon, Terrence Howard and Juliette Lewis, among others.