Whalerock Instustries will deploy a slew of digital media hubs, the independent media and technology company announced Wednesday.
The new direct-to-consumer digital portfolio will feature Whalerock partnering with global influencers to develop over-the-top media hubs that connect audiences with artists, bands, and their content.
The first partnerships include Kim Kardashian West, Khloe Kardashian, Kourtney Kardashian, Kendall Jenner, Kylie Jenner, Howard Stern and Tyler, the Creator.
The first hub will be an app from Tyler, The Creator and will launch in the first half of 2015. The app will offer original and curated content with Tyler interacting directly with fans.
“Today’s digital world gives influential brands the opportunity to connect directly with their audience and consumers,” said Lloyd Braun, founder and CEO of Whalerock Industries. “Whalerock is providing influential brands the platform, production infrastructure and other capabilities required to create and program unique and innovative direct-to-consumer Media Hubs.”