What Apple TV Will Need to Do to Succeed

Quality content that’s family-friendly will help

“I’ll never forget this,” Apple chief Tim Cook gushed, leaning over to thank Oprah Winfrey for closing out the company’s long-awaited unveiling of its new streaming service, Apple TV+.

To some viewers, the soundbite dripped with irony. The ceremony at Apple’s Cupertino headquarters Monday was almost entirely forgettable. Sure, there was plenty of star power, with appearances from Jason Momoa, Steven Spielberg, Winfrey, and even Big Bird, among others.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44