TV Ratings in 2019: What Counts as a Streaming ‘View’?

“For streamers, total views are only one part of the data that can lead to a renewal or cancellation,” said UCLA lecturer and Hollywood vet Brian Frons

In Hollywood, where box-office stats and TV ratings have long been the barometer of success, how streaming giants define winning has become a crapshoot.

As long as there is no pressing need to answer to advertisers, the desire for a neutral third-party measurement to bring uniformity to what is considered a streaming “view” will remain a pipedream for those looking for more transparency.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44